I'm helping a friend right now on a project. It isn't a "software company" in the traditional sense, but they occasionally build software tools to support and grow their business. Well, "occasionally build" means a consulting company came in and built a tool for them. Then, that consulting company moved on as consulting companies often …

Egg. On. Face. I just got done with no fewer than 3 articles and 3 YouTube videos bragging about how great my design work has been lately to get a 500% improvement on our conversion rate. And now, I’ve lost a huge chunk of that improvement with some recent changes. Let’s talk about Google AMP. …

This is the third and last post in a series I've been sharing on how we've significantly improved the conversion rate of our landing page here at Rockstar by 500%. If you missed the previous posts, here's Part 1 and Part 2. Don't Waste Your Time on Jobs To Be Done Interviews Jobs to Be …

Anyone making software has moments when we need to tell our users something important. A new feature. Something changed. Upcoming downtime. Often, these aren’t things I want to interrupt everyone with an email to accomplish, and a subtle in-app message is ideal. Something folks can easily dismiss while using our software and go on about …

There’s an author I like to follow who probably would describe himself as shy. His friends do. He doesn’t go to many parties. Even though we writes in public spaces like cafes, he’s quick to point out, he doesn’t talk to people in these public spaces. In his words: “It’s weird to be recognized by …

We’ve already written about estimates and plans, and in the process begun to touch upon some of the nitty-gritty of project management techniques, philosophies, etc. (more of this to come in future posts). But I wanted to take a moment to give some thought to negative moments in a project. The Scenario No matter who …

In Part One of our post on estimates, we talked about some tips to help you get a better estimate from your coder. Today, we’ll tackle another question that you should ask yourself when starting a project (especially if you don’t have a technical background): “Do I need an estimate or do I need a …